Today competition between businesses is rather sharp. To stand out among the crowd, a company needs to be unique and recognizable by customers. A strong brand is what stands behind each successful product.
One of Survery discovered that nearly 59% of people prefer to buy new products from brands familiar to them, and 21% say they are ready to purchase a product if it comes from a brand they like.
Some people got used to thinking that only marketing specialists do all the job in branding. However, if you say it to professional designers like us ( Stargaze Marketing Solutions), they’ll tell you how wrong you are. As an famous American graphic designer said: "Design is the silent ambassador of your brand."
a brand is a unique design, sign, symbol, words, or a combination of these, employed in creating an image that identifies a product and differentiates it from its competitors. In other words, a brand is a visual representation which people correlate with a company or a product. An effective brand identity is the one which customers associate with a high level of credibility and quality.
However, powerful branding depends not only on aesthetic features of brand elements but on the details such as message and emotional appeal standing behind it. To create proper brand identity, designers need to get deep into the details about business goals as well as do a research of the market and its target audience. Here we’ve divided a branding process into six essential stages which designers need to go through on the way of brand creation.
Stage 1. Business goals and brand personality
Stage 2. Market and user research
Stage 3. Logo design
Stage 4. Visual elements of brand
Stage 5. Corporate brand style
Stage 6. A style guide