1. Does the design look outdated?
2. Are my conversions/sales decreasing?
3. Have I received complaints about user experience or design-related issues?
If I answer yes to any of those questions, a website redesign is necessary.
A website redesign is the process of changing and updating the content, structure, format, and navigation of your website to improve performance and convert more visitors.
In fact, 80% of consumers say the experience your company provides is as important as the products or services you sell — including the experience they have with your website.
According to Business 2 Community, the average lifespan for a website is 1.5 to 2.5 years. Because design trends change and technology advances, this is the average amount of time that a redesign will feel "fresh" and competitive. However, that time frame is only a benchmark, so you will need to determine what works best for your organization.
1. Benchmark your current performance metrics.
2. Determine your website redesign goals.
3. Define your branding and messaging.
4. Define your buyer persona(s).
5. Protect your search engine optimized pages.
6. Analyze the competition.
7. Take inventory of your high-performing assets.
8. Choose the right software.